Overview
Managed Google Ads for a women’s bags and accessories brand in Bangladesh, contributing significantly to overall ecommerce revenue while using only ~30% of the total performance marketing budget.
Challenge
The brand needed scalable revenue growth without overspending, while maintaining strong ROAS in a price-sensitive and competitive fashion market.
Strategy
Built a full-funnel Google Ads approach using Performance Max as the primary revenue driver, supported by Search Ads for high-intent queries and YouTube Ads for demand creation. Campaigns were structured to prioritize high-margin products and repeat purchase behavior.
Execution & Optimization
Continuously optimized product feeds, audience signals, creatives, and budget allocation. Spend was shifted toward top-performing asset groups, while underperforming segments were controlled to protect ROAS. Search terms, placements, and audience insights were reviewed regularly to maintain efficiency at scale.
Results
• Average ROAS: 7–8x
• Strong contribution to BDT 30–40M monthly revenue
• Revenue scaled consistently with controlled ad spend
• Performance achieved using ~30% of total paid media budget
Key Takeaway
With the right Performance Max structure and disciplined optimization, ecommerce brands can scale revenue aggressively while maintaining high ROAS—even in competitive fashion markets.