Brand Niche: Women Bags & Accessories
Target Marget: Bangladesh
Monthly Performance Marketing Budget: BDT 4–5 Million
Monthly Revenue Generated: BDT 30–40 Million
Average ROAS (Meta Ads): 7–10x
Primary Scaling Channel: Meta Ads (70% budget allocation)
This case study highlights how a Meta Ads–led performance marketing strategy was used to scale , a Bangladesh-based ecommerce brand in the bags and accessories category.
With approximately 70% of the total performance marketing budget allocated to Meta Ads, the platform served as the primary revenue driver, focusing on creative-led scaling, funnel optimization, and profitability at high spend levels.
Meta Ads–Led Performance Strategy
Led the overall performance marketing strategy with Meta Ads as the core scaling channel
Built and optimized full-funnel campaign structures (TOF, MOF, BOF)
Managed budget scaling while maintaining strong ROAS and efficiency
Ensured Meta Ads aligned with broader business and revenue goals
Creative Collaboration & Scaling
Collaborated closely with creative teams to develop high-performing ad creatives
Used performance data to guide creative angles, formats, and messaging
Scaled winning creatives while continuously testing new concepts to avoid fatigue
Funnel & Conversion Optimization
Coordinated with developers to optimize website experience for conversions
Improved product pages, landing flows, and checkout efficiency
Ensured strong message match between ads and on-site experience
Tracking, Pixels & Commerce Stability
Implemented and validated Meta Pixel and conversion tracking
Ensured clean event tracking across the purchase funnel
Troubleshot and resolved Commerce Manager, catalog, and tracking issues
Cross-Team Collaboration
Worked closely with Customer Support teams (CSR) to align ad messaging with customer experience
Helped improve post-click and post-purchase journey
Ensured smooth coordination from ad click to order fulfillment
Strategic Approach
The Meta Ads strategy focused on:
Creative-led scaling backed by data
Funnel-based campaign structuring
Continuous testing, analysis, and optimization
Profit-focused growth rather than vanity metrics
Key Outcomes
Scaled monthly revenue to BDT 30–40 Million
Maintained 7–8x ROAS at high spend levels
Built a scalable Meta Ads system capable of long-term growth
Strengthened overall conversion efficiency