Overview
Scaled Google Ads for a Pakistani ecommerce brand in cosmetics and women’s bags, driving strong monthly revenue while keeping ad spend tightly controlled.
Challenge
The brand needed aggressive revenue growth in a price-sensitive market, while maintaining high ROAS and avoiding wasted spend in competitive product categories.
Strategy
Built a performance-driven Google Ads structure focused on high-intent search and shopping traffic. Campaigns were optimized around purchase value and ROAS signals, with clear separation between scaling and control campaigns to protect efficiency.
Execution & Optimization
Continuously optimized keywords, search terms, bids, and budgets based on conversion value. Spend was shifted toward high-ROAS campaigns and top-selling product categories, while low-quality traffic was filtered out through negative keywords and bid controls.
Results
• Monthly Ad Spend: PKR 3–4M
• Monthly Revenue Generated: PKR 25M+
• Average ROAS: 10–12x
• Google Ads used ~30% of total marketing budget
• Consistent profitability achieved at scale
Key Takeaway
In emerging ecommerce markets, disciplined Google Ads optimization and ROAS-focused scaling can drive massive revenue growth without inflating ad costs.