Overview
Scaled Meta Ads for a Pakistani ecommerce brand in cosmetics and women’s bags, turning Meta into the primary revenue-driving channel while maintaining strong profitability.
Challenge
The brand needed consistent month-over-month revenue growth in a price-sensitive market, while managing creative fatigue and audience saturation at scale.
Strategy
Built a purchase-optimized Meta Ads structure with clear funnel separation. Prospecting focused on scalable audiences and creatives, while retargeting captured high-intent and repeat buyers. Budget allocation favored campaigns showing stable ROAS signals.
Execution & Optimization
Continuously tested creatives, offers, and audiences to identify winners. Budgets were scaled vertically and horizontally on high-performing campaigns, while underperforming segments were paused quickly to protect efficiency. Performance was monitored daily to maintain ROAS consistency.
Results
• Monthly Ad Spend: PKR 3–4M
• Monthly Revenue Generated: PKR 25M+
• Average ROAS: 8–10x
• Meta Ads handled 60–70% of total paid media budget
• Stable performance achieved across multiple months
Key Takeaway
In competitive ecommerce markets, disciplined creative testing, fast optimization, and controlled scaling are key to sustaining high ROAS on Meta Ads.