Overview
Scaled Meta Ads for a fitness and sports equipment brand in the United Arab Emirates, turning paid social into a major revenue driver with consistently high ROAS.
Challenge
The brand needed predictable, profitable growth in a competitive UAE ecommerce market with high AOV products, while controlling costs and avoiding wasted spend.
Strategy
Built a purchase-optimized Meta Ads structure focused on scalable prospecting and high-intent retargeting. Campaigns were optimized around ROAS and conversion value, allowing the algorithm to prioritize buyers most likely to convert on higher-ticket items.
Execution & Optimization
Continuously tested creatives, messaging, and audiences to maintain performance and reduce fatigue. Budgets were scaled aggressively on high-ROAS campaigns and pulled back quickly from underperforming segments. Daily monitoring ensured stable returns during scaling.
Results
• Monthly Ad Spend: AED 30K–35K
• Monthly Revenue Generated: AED 300K–400K
• Average ROAS: 10–15x
• Consistent performance achieved across multiple months
Key Takeaway
With the right creative testing, funnel structure, and ROAS-focused optimization, Meta Ads can scale high-AOV ecommerce brands profitably in competitive markets like the UAE.