Overview
Managed performance marketing for a men’s and women’s watches brand in the United States with the objective of scaling revenue profitably while maintaining strong ROAS across campaigns.
Challenge
The brand needed consistent revenue growth in a highly competitive accessories market, where CPM volatility and creative fatigue often impact efficiency at scale.
Strategy
Executed a purchase-optimized performance strategy focused on high-intent audiences and product-level optimization. Campaigns were structured to prioritize scalable ad sets, allowing the algorithm to focus spend on users most likely to convert while protecting return on ad spend.
Execution & Optimization
Continuously monitored performance by campaign and product segment, reallocating budget toward high-ROAS campaigns and controlling inefficient spend. Creative and audience performance were reviewed regularly to sustain efficiency during scaling.
Results
• Total Ad Spend: $38.5K
• Revenue Generated: $305K
• Average ROAS: 7–8x
• Profitable scaling achieved across the U.S. market
Key Takeaway
Strong performance marketing results come from disciplined budget control, data-driven scaling, and constant optimization—especially in competitive ecommerce categories.