About Me
I’m Tayyab
An eCommerce Growth & Performance Marketing Specialist with 5+ years of hands-on experience helping brands scale profitably across paid media, marketplaces, and organic channels.
I don’t believe in chasing vanity metrics.
I focus on building reliable growth systems—where data is accurate, tracking is clean, and every marketing decision is tied to revenue, efficiency, and long-term scalability.
Over the years, I’ve worked with brands across eCommerce, DTC, home improvement, fitness, fashion, beauty, coffee, and service-based businesses, managing everything from small test budgets to large-scale monthly spends across multiple markets including the USA, UK, UAE, Bangladesh, and Pakistan.
What I Specialize In
Performance Marketing & Paid Growth
I design and manage full-funnel performance strategies, with deep hands-on execution across:
- Meta Ads
- Google Ads (Search, Shopping, Performance Max, YouTube)
- TikTok Ads & TikTok Shop
- Pinterest ads
My focus is always on ROAS, CPA, and conversion efficiency, not just traffic.
Data, Tracking & Analytics (My Strongest Edge)
I place heavy emphasis on accurate data and attribution, integrating and managing:
- Google Analytics 4 (GA4)
- Conversion tracking via Google Tag Manager
- Google Search Console for organic performance alignment
This ensures marketing decisions are based on truthful data, not assumptions.
Creative, CRO & Funnel Optimization
Performance doesn’t stop at ads. I actively collaborate with:
- Creative teams to build high-converting ad creatives
- Developers to improve landing pages, PDPs, and checkout flow
- Customer support teams to align ad promises with real customer experience
This full-funnel thinking consistently improves conversion rates and profitability.
Final Note
I don’t just run ads.
I build growth engines backed by clean data, strong strategy, and disciplined execution.
If you’re looking for someone who understands performance, platforms, and profitability—you’re in the right place.