Brand Niche: Coffee Machines & Accessories
Target Marget: United Arab Emirates
Total Monthly Performance Marketing Spend: AED 7K–10K
Monthly Revenue Generated: AED 100K – 200K
Average ROAS: 10X – 20X
This case study focuses on Google Ads as a high-intent revenue channel, capturing ready-to-buy customers searching for premium coffee machines, grinders, and accessories.
With 50% of the total monthly marketing budget allocated to Google Ads, the platform played a critical role in driving efficient, conversion-focused traffic.
Google Ads Strategy & Execution
Planned and executed Google Ads strategy aligned with Brewbot’s revenue goals
Managed and optimized Search campaigns targeting high-commercial intent keywords
Utilized Performance Max campaigns for scalable ecommerce conversions
Deployed YouTube Ads to support upper-funnel awareness and remarketing
Search Ads & Purchase Intent Capture
Built keyword strategies focused on ready-to-buy and branded search terms
Optimized ad copy, extensions, and bidding strategies to improve CTR and CVR
Reduced wasted spend through continuous search term analysis
Performance Max & Automation
Structured Performance Max campaigns with optimized asset groups
Improved feed quality and audience signals
Balanced automation with manual optimization for efficiency
Tracking, Attribution & Optimization
Ensured accurate conversion tracking and goal alignment
Used performance data to optimize bids, budgets, and creatives
Continuously refined campaigns to improve ROAS and scalability
Strategic Approach
The Google Ads strategy focused on:
Capturing high-intent demand at the moment of purchase
Supporting Meta-led discovery with efficient intent-based traffic
Maximizing ROAS through structured optimization
Driving predictable revenue growth
Key Outcomes
Played a key role in generating AED 100K–200K monthly revenue
Strengthened high-intent acquisition through Search
Improved overall marketing efficiency with balanced spend
Built a scalable Google Ads framework for premium ecommerce