Overview
Managed Google Ads for a cosmetic surgery clinic in New York City to scale qualified leads and phone calls in a highly competitive local market.
Challenge
The clinic faced high CPCs, aggressive competitors, and inconsistent lead volume across core cosmetic procedures.
Strategy
Implemented a high-intent search strategy focused on procedure-based and location-specific keywords. Campaigns were optimized for phone calls using call extensions, call-focused ads, and bid adjustments by device, location, and time of day.
Execution & Optimization
Continuously refined search terms, added negative keywords, tested ad copy, and reallocated budget toward top-performing procedures and peak converting hours to improve efficiency and lead quality.
Results (Mar–Dec 2020)
• Total Conversions: 695
• Phone Calls Generated: 171
• Conversion Growth: +418%
• Cost per Conversion: ~$27
Key Takeaway
Strong lead growth in competitive healthcare markets is driven by intent-based targeting, call-focused optimization, and disciplined budget control.