Tayyab Resume | Know More About Expert Digital Marketer In PK

Muhammad Tayyab

Digital Marketing Manager | Performance Marketer | Digital Growth Expert

Executive Summary

As a highly skilled performance marketing specialist & digital marketing strategist, I bring a wealth of expertise in driving successful campaigns and maximizing brand visibility& revenue. With my management skills & deep understanding of various social media platforms, strategic thinking, and a data-driven approach, I have consistently achieved remarkable results and contributed to the growth of organizations.

Work Experience

Digital Marketing Manager | ABAM Global General Trading LLC

June 2024 - Continue Islamabad, Pakistan

Managing digital marketing operations for multiple eCommerce brands including Athletix.ae, Brewbot.ae, and Levelfitness.me.
Independently handling an average monthly ad spend of 50,000 AED across performance marketing channels.
Leading end-to-end digital growth initiatives, ensuring consistent revenue and performance improvements.
Overseeing complete SEO strategy and execution, including on-page, off-page, and technical SEO.
Developing and managing social media content strategies; leading the video editor and content creator for high-quality output.
Handling all development and optimization tasks for Shopify and WordPress stores, ensuring smooth user experience and conversion efficiency.
Monitoring CSR performance and aligning with operations teams to maximize customer satisfaction and performance.

Performance Marketing Specialist | Aodour

July 2023 - June 2024 Lahore, Pakistan

Spearheading performance marketing strategies for Ecommerce brand Aodour and its subsidiaries, The Patchee UAE & Bangladesh, Managing high budgets across major platforms such as Meta Ads (Facebook & Instagram ads), Google Ads, and TikTok Ads. Achieving high ROAS to scale business ROI.
Instrumental in driving six-figure revenue in USD for the company while maintaining accountability for revenue escalation. I managed 5 - 6 Millions monthly ad spend in PKR.
Directing the Social Media and Content team to ensure a consistent brand voice across all platforms.
Orchestrating cross-departmental collaboration with product, Social Media, CSR, Developers, and Operations teams for seamless workflow.
Spearheading multiple web development projects aimed at enhancing conversion rates.
Proactively resolved technical challenges related to Meta Commerce Manager, Conversion API integration, Merchant Center suspension, and various other obstacles, contributing significantly to the effectiveness and triumph of performance marketing initiatives.

Digital Marketing Team Lead | The CARS Group Intl

August 2022 - June 2023 Lahore, Pakistan

Developed and aligned content strategies with brand objectives for consistent messaging across digital channels.
Curated engaging and relevant content for website, social media & email marketing campaigns.
Implemented innovative engagement strategies to foster brand loyalty and drive conversions.
Collaborated cross-functionally to create compelling visual and written content.
Planned and executed lead generation campaigns across Google Ads, Facebook Ads, and LinkedIn Ads.
Managed company clients end-to-end, providing comprehensive support and solutions from initial contact to project completion.

Media Buyer & SMM Executive | Affinity Vibes

September 2021 - August 2022 Lahore, Pakistan

Developed and implemented effective organic and paid social media strategies for London Motor Sports (LMS), driving significant improvements in brand awareness, engagement, and conversions.
Executed tailored and engaging content across multiple social media platforms (Facebook, Instagram, Twitter, LinkedIn), targeting specific audiences and industry trends.
Utilized analytics tools to monitor and analyze campaign performance, extracting actionable insights for strategy optimization and increased reach.
Collaborated with cross-functional teams to ensure consistent branding and messaging across all social media channels.