Hi, I’m Tayyab, a performance marketing specialist with over 4 years of experience helping eCommerce businesses scale and thrive through data-driven strategies. I specialize in Performance Marketing, Conversion Rate Optimization (CRO), Customer Acquisition Strategies, and Data Analytics & Insights, with a proven track record of boosting online sales and ROI.
Experience
JUNE 2024 - Present
Digital Marketing Manager
- Directly managing the performance marketing efforts and overseeing the social media team for an E-commerce brand in the UAE.
- Leading a team of SEO specialists working on multiple clients across various industries.
- Overseeing and managing diverse projects within the agency, including SEO, social media marketing, and performance marketing campaigns.
- Driving overall digital strategy, optimizing campaigns for growth, and ensuring effective collaboration across teams to meet client
objectives.
JULY 2023 - JUNE 2024
Performance Marketing Specialist
- Spearheaded performance marketing strategies for Ecommerce brand Aodour and its subsidiaries, The Patchee UAE & Bangladesh, Managed high budgets across major platforms such as Meta Ads (Facebook & Instagram ads), Google Ads, and
TikTok Ads. Achieving high ROAS to scale business ROI. - Instrumental in driving six-figure revenue in USD for the company while maintaining accountability for revenue escalation.
- Directed the Social Media and Content team to ensure a consistent brand voice across all platforms. Orchestrating cross departmental collaboration with product, Social Media, CSR, Developers, and Operations teams for seamless workflow.
- Proactively resolved technical challenges related to Meta Commerce Manager, Conversion API integration, Merchant Center suspension, and various other obstacles, contributing significantly to the effectiveness and triumph of performance
marketing initiatives
